Cartier — Precious Journey

Un percorso sensoriale tra haute joaillerie e territorio

Brand2024·Milano

Sez. 1 — Il bisogno

Cosa cercava il cliente

I clienti del segmento Brand si rivolgono a noi con esigenze specifiche.

Single or multiple days brand moments/events
Fashion shows
Brand anniversaries
Major sponsorships
High jewellery events
Product launches

PilastriEventi Esperienze Conciergerie

Sez. 2 — La risposta

La nostra risposta

Days

Experiences

VICs

For Cartier's Precious Journey in Milan, IFexperience designed an intimate itinerary for top VICs, weaving haute joaillerie storytelling with the city's hidden treasures. Guests explored a private gemstone atelier, dined in a secret courtyard of a historic palazzo, and concluded with an exclusive preview of the new High Jewelry collection.

Capability attivate

Experience Collection Dining Moments & Set Up Concierge & Guest Service Relation

Gallery

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